Meta Pixel
What the Meta Pixel does on this site.
The Meta Pixel tracks visitor activity for use in Facebook and Instagram ad campaigns; enabling retargeting and measuring how well ads convert into site visits or leads.
How it works
Section titled “How it works”The Pixel is a small piece of code that runs in a visitor’s browser. As people move through the site (viewing pages, submitting the contact form, and so on), it reports that activity back to Meta. That data feeds two things:
- Retargeting; showing ads to people who’ve already visited the site, since they’re statistically more likely to convert than someone seeing the brand for the first time
- Conversion measurement; letting Meta (and us) see which ads actually led to a form submission or lead, not just a click
Why it matters for ad spend
Section titled “Why it matters for ad spend”Meta’s ad system uses this data to learn who’s likely to convert, then targets similar people. The more accurate and complete the data, the better campaigns perform and the lower the cost per lead tends to be.
Consent
Section titled “Consent”Like the other trackers on the site, the Pixel only fires after a visitor accepts cookies through the consent banner. See Cookie Consent for details.